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Marketing & Promotions

IGS Implements Proven Marketing Strategies For Success

IGS develops and implements tailored marketing programs that commence with the opening of a new gaming establishment. Following the opening, IGS creates 90-day marketing plans to achieve the following objectives for establishments:

  • Introduce the establishment to its respective market by creating awareness and buzz

  • Attract customer base

  • Establish customer loyalty and retention

Attract

0 – 6 Months

Retain

7 – 12 Months

Maximize

13 – 18 Months

We have an in-house graphic designer who works with you and your account manager to develop a cohesive message to utilize in the advertising and marketing items you will use for your establishment. After marketing plans have been executed, account managers meet with each client to review the outcomes, access the client’s objectives and evaluate any needed adjustments for marketing going forward.

IGS uses a wide range of marketing items such as:

  • Billboards

  • Direct Mailers

  • Facebook

  • Print Advertising

  • Flyers

  • External & Internal Signage

  • Customer Appreciation Events

  • And More!

Our Plan Is Simple & Delivers Results

IGS knows how to attract and appeal to gaming customers through marketing and advertising initiatives. Account managers and our marketing department work with clients to determine a custom plan that will yield optimum results. Our marketing department works with a wide variety of media vendors to help ensure optimal pricing. Gain peace of mind knowing IGS has your best interest in mind and takes the hassle out of marketing planning.